Architecture should be a living thing
HLDForge was born from a simple frustration: the architecture that ships is rarely the architecture that was designed, because the design was never a living thing. We build the canvas, the copilot and the governance that keep architecture honest from the first sketch to production.
- 100%
- Cloud-native & browser-based
- 110+
- Curated system components
- 30+
- Architecture templates
- < 24h
- Support response SLA
What we optimise for
Four principles that shape the product, the team and the way we work with customers.
Clarity over cleverness
The best architecture is the one a new engineer can understand on their first day.
Decisions are durable
We build tools that keep the why alive, long after the meeting is forgotten.
Security is a feature
Enterprise controls, not enterprise theatre. We earn trust with evidence.
Design in the open
We use HLDForge to design HLDForge, and share what we learn along the way.
Built by architects and engineers
A fully remote team that has designed, reviewed and operated large systems, and got tired of doing it with stale slides.
Iris Whitfield
Co-founder & CEO
Former principal architect who has led platform design at three hypergrowth companies.
Hugo Lindqvist
Co-founder & CTO
Distributed systems engineer, ex-real-time infrastructure. Believes diagrams should be as live as the systems they describe.
Priya Raman
Head of Architecture
Practising principal architect. Keeps our templates honest and our reviews brutal.
Marcus Chen
VP Platform
Scaled developer platforms to 400+ engineers and cares deeply about onboarding friction.
Elena Voss
Staff Engineer, AI
Builds the copilot and is the first to point out where AI review should stop.
Tomas Berg
Head of Reliability
SRE at heart. Turned our well-architected checklist into a product feature.
Build the tools you wish you had
We are a small, senior team that cares about craft, clarity and doing right by customers. Remote-first, async by default.
Get in touchCome design the future of architecture tooling
Whether you are evaluating HLDForge or joining the team, we would love to talk.
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